Brand Strategy

With western education background and the Inheritance of Chinese Culture, we help you identify your audience, set measurable goals, and strategically execute the plan.

  • Market research
  • Brand positioning
  • Brand architecture
  • Purpose, mission, vision
  • Target customer
  • Customer journey
  • Brand voice and messaging
Brand Identity

We help clients develop a consistent identity across multiple channels. A brand identity should be noticeable, unique, and most importantly, capture the essence of your organization.

  • Brand identity systems (VI/CI)
    • Logo and logo variations
    • Pattern and secondary elements
    • Typography and corporate colours
    • Composition/layout system
    • Photography/illustration style
  • Brand identity guidelines
Brand Experience

We create experiences that push the brand on innovative areas, helping clients to establish their brand presence online and offline. Our goal is to create memorable branded interactions.

  • Packaging design
  • Digital design
  • Print design
  • Motion design
  • Brand campaigns