Julie’s Burger is a new F&B chain brand in Changsha. The founding team wants to build a brand exclusive to the young generation. “Julie” is a characterless name we commonly see. However, never judge a book by its cover. The values bring inner confidence not the name. For Julie’s Burger, the confidence is from ingredients, services, taste, and cost. We accept the design request from client, helping them identify and visualize the brand in order to make it stand out from the competition.