KOTEX x Kakao Friend

Packaging Design, Illustration

#SheCan Project is an initiative by Kotex with the mission to support young girls. The brand believes that every girl should be free to define herself. In 2020, Kotex collaborates with KAKAO FRIENDS, and launches a series of products with new packaging. The concept of the packaging is no specific front and back. Each side has its own story. And this is what we what to encourage girls, every part of you is beautiful.