“PAWket 爪心包”, is Kotex’s first pocket-sized sanitary pad.
The objective was to create a new packaging design that could stand out from the typical visuals associated with sanitary pads.
The main idea comes from combining the word “paw” and “pocket”, so developing a cat-themed style and identity helped to have a friendly feel and stand out from the competition.
Our work consisted of creating the whole concept and packaging system for this category of products. We also created the key visuals to communicate this new product through their e-commerce page.