Starbucks Rewards

Brand Identity, Logo and Typography, Mascot Design

Starbucks Rewards program is a celebration of all the customers. This program is the way of saying, ‘we see you and we appreciate you.’ In 2021, Starbucks promoted a Rewards Festival, a 3-weeks annual event, as part of overall Starbucks Rewards program. Our objective was to create a visual identity system for the whole Rewards program, including main logo, festival logo, mascot. To make the new brand visual digital and clean with a lively touch of fun.