Starbucks NOW

Brand Identity, Logo and Typography, Brand Guidelines, Illustration and Iconography, Motion Design

Starbucks Now is a new ordering system for the Chinese market. Consumers can order their drinks and food on their phones and then pick it up at the store. A convenient and innovative service which offers all the Starbucks in-store services including all the personalization options.

Our work consisted of creating a visual identity including the logo. Our objective was to design a simple and flexible logo, but also, maintaining the iconic round shape and color of their brandmark.